There’s a word that’s been buzzing in the b2b marketing world lately when it comes to brand strategy— targeted emails.
You might be wondering: “what are they and how can they benefit my business?”
And most importantly— “when is the right time for me to use targeted emails?”
In today’s B2B world, targeted emails are actually essential (and trendy!) to building your brand awareness. These customized emails are sent to a specific audience to communicate a specific message.
AND guess what? We just happen to have a pretty cool and successful targeted email team who is specialized in using or creating quality visuals and text to effectively communicate your specific message to your specific audience without interference from competitors.
We use a catchy click prompt called a “call-to-action” to give the recipient an actionable value:
- Increase traffic on your site
- A new product launch
- An announcement for an event or salon presence
- A special promotion or invitation
OUR TARGETED EMAILS INCLUDE:
- A Strong E-Reputation— Ensures that your message will NOT go into spam
- Real, Relevant Contacts— Sent to our database addresses confirmed up to 6 months ago and targeted by product, country and language
- Interest Captured— Strong visuals and a carefully chosen verbal hook
- Total Exclusivity— You are the ONLY brand and have a head start on your competitors
- Unique Timing— Your message will be the only mailing sent during a 60 day period (it’s a more of an EVENT than a simple advertisement)
- See Results— Optimum Open-Rate and Click-Through Rate stats so you can see the success for yourself
And, for even better results, you can add the following to your targeted email:
- Additional language(s)
- Custom graphic design
- Editorial content creation
Ready to communicate your message and achieve your brand’s goals? Need some examples? Contact your Account Manager to get more info and get started on your own targeted email!
