Business is picking up, even though Covid is still around. Many businesses are facing challenges including keeping in touch with customers in the B2B sector. We wanted to share a few tips for things you can do to get ahead of these challenges and stay connected.
Tradeshows are being cancelled worldwide and many people— including potential B2B buyers— are connecting digitally now more than ever. This is THE moment to test digital marketing tools to enhance your strategy or drive your business goals to the next level.
PRESENCE ON VIRTUALEXPO MARKETPLACES
Despite the fact that COVID-19 has impacted many businesses, our online traffic has remained unchanged. Every month, 33.2 million euros in quotations and 143K in buyer requests are processed on our six marketplaces. We strongly believe this is a good time to take action and improve your presence on our marketplace, which will, in turn, improve your online visibility and lead generation.
Improve your visibility by adding all your products and brands via the pages “My brands” and “My products” in your Professional Account. This is also the occasion to update your profile with the right contact details and to define your sales zone in order to improve your lead qualification.
By replying to requests quickly and providing quality answers, you can improve your seller rating as well as your request-response time. Both are displayed next to your company name on product pages. The more stars you get, the more confidence you will inspire in buyers and the more likely they will be to make purchases from you.
All of these features can easily be managed in your Professional Account, which also makes communicating with buyers easier. If you don’t have one yet, contact us to create your free account.
DIGITAL ADVERTISING
A great way to advertise is using display ads on specialized websites. A good banner with a strong image, short descriptive text and button with an attractive call-to-action can go a long way. These ads are a good way to create brand awareness, boost traffic or generate sales.
Other examples of digital advertising formats are Search Engine Marketing (to increase your visibility on search engine results pages through paid advertising), Social Media ads (on Facebook, LinkedIn, etc. ), Native Advertising (ads that visually match the content visitors are reading) and Remarketing (to connect with people who previously interacted with your website).
STORYTELLING
Storytelling strategically combines facts with a story to illustrate and communicate your desired message to your audience. When you’re telling your company’s story, you need to tell it in a way that will create an emotional impact and connect with your target audience. Your story, your values, your team… you can use these elements to give your company an identity, create an emotional response and increase customer loyalty.
An effective way to carry out storytelling is through social media. Whether it’s to advertise a product directly on Facebook or Instagram, or simply to grow your business online, sharing appealing stories on social media is a great way to engage your audience in conversation, build trust and set you apart from the competition.
Another way to use storytelling to connect with an audience is through sponsored content. Any time you see content preceded by or followed by phrases like “sponsored by”, “presented by”, “promoted by” “presented with”, etc., it means money has been paid to get it in front of a specific audience. As sponsored content is actually relevant to the audience based on the context around it, it is easily accepted, absorbed, and lends credibility to your brand. This creates trust between you and your audience.
The advantage of a sponsored article is that it adds to the reader’s experience instead of interrupting it. It goes beyond standard advertising by fully engaging readers with your brand or product’s story.
BUSINESS OFFER
If you wish to take things a step further and create more digital business opportunities on our marketplaces, you can subscribe to our Business Offer.
Don’t wait any longer to continue your business online and multiply your use of digital marketing tools! Learn more about how you can digitally expand your business with us by contacting our team of account managers.
