We’re introducing new advertising spaces in our ArchiExpo, DirectIndustry and MedicalExpo e-magazines to promote your brand and products to our B2B audiences. These new advertising spaces are effective ways to target an international base of subscribers who are professionals, leaders, and opinion-makers in your industry.
Sponsored Articles
A sponsored article on the e-magazine is a permanent, full-page article that includes visuals, video, hyperlinks, and public tracking indicators. It provides an opportunity for B2B brands to inspire potential buyers who are already interested in similar content. Because the sponsored article is actually relevant to the audience based on the context around it, it is easily accepted, absorbed, and gives credibility to your brand. This creates trust between you and your audience.
The advantage of a sponsored article in the e-magazine, is that it adds to the reader’s experience, instead of interrupting it. It goes beyond standard advertising by fully engaging readers with your brand or product’s story.
Vignettes
Vignettes include a visual (moving gif possible), logo, and a brief text that incites readers to discover your story. They can link to a sponsored article in the e-magazine or to an external web page. Two types are available:
- SKYSCRAPER : 300 X 600 px
- CUBE : 300 X 300 px
Making a reservation in the e-magazine
To ensure freshness and editorial independence, spaces are limited. For the Skyscraper and Cubes, positions are accorded on a first-come-first-served basis. Advance reservations are recommended.
See our editorial calendar for the dates and themes, and ask your account manager for availability:
ArchiExpo – DirectIndustry – MedicalExpo
Learn more about our new advertising spaces in our e-magazines by exploring the media kit:
