Social networks play a key role in an effective promotional strategy for your content. They also allow you to promote your brand image and position yourself as an industry leader.
At VirtualExpo, we are aware of the importance of social networks for your overall communication strategy. We have made our various social networks available to you so that you can increase the visibility of your posts throughout the year.
To help you in this process, here are 5 good reasons to share your content on our social media when launching a campaign promoting your news and products.
Reason #1
HIGHLIGHTING YOUR BRAND IMAGE
Collaboration is at the heart of this campaign. Without it, the results won’t live up to your expectations. We work with you hand in hand to support your efforts and make sure we are in line with YOUR current communication strategy.
The goal of this approach is to make your brand visible on our different pages (Facebook, Twitter, LinkedIn and Instagram) so that it is associated with our brand’s reputation. This way, our followers who are used to seeing quality products displayed on our pages, will naturally interact with you through our posts.
Reason #2
COMPETITIVE POSITIONING
As you have more than likely noticed, your competitors are very active on social media. They share their news and promote their product launches using native formats such as videos and short animations. They are also very fond of collaborations and co-branding and trust us to help them promote their brands. On our marketplaces, we help you position your brand among the top industry players and take advantage of a community in search of news and trends.
Reason #3
OUR COMMUNITY BECOMES YOURS
At VirtualExpo, we have been building a community of enthusiasts and professionals from around the world for the past decade. This audience means our posts are guaranteed wide distribution and increased visibility. A curated post, made at the right time and aimed at the right people, will allow you to reach your target audience and achieve the results you are looking for. By mentioning your page (Facebook, Twitter, etc.) in our posts, we give your future prospects the opportunity to get in contact with you directly.
Reason #4
ABOVE ALL, TRUST
As you are a customer of ours, you already benefit from a wide range of services and media that give your campaigns greater visibility and impact. It’s this proximity that allows us to directly offer you promotions on our social media adapted to your needs.
Are you launching a targeted email campaign? Thanks to all the visual and textual elements at our disposal, we can combine this campaign with a promotion on our Facebook, Twitter, Instagram and LinkedIn pages. You’ll reach a larger audience for less!
Reason #5
DON’T BREAK THE BANK
Your satisfaction is at the heart of our strategy. We develop services that meet your real needs, without you having to spend thousands of euros. Each service ordered entitles you to one or more promotional campaigns on our social media, ensuring your visibility with our audience.
WHAT ABOUT THE RESULTS?
For each promotional campaign on our social networks, you will receive a detailed statistical report including several elements of analysis:
- Reach and impressions: the number of people and unique views counted on the shared post
- Engagement: likes, shares and comments
- Traffic: number of clicks on the shared link
These three KPIs allow you to track the performance of your posts on our pages and give you an idea of how interested our audience is in your products or news.
The important thing to remember is that a free campaign on our social networks is about visibility and not lead generation. This is why we suggest you combine it with other services such as targeted email campaigns in order to generate both traffic and increased visibility of your products.
In short, social media offers you the opportunity to position yourself as an industry leader and increase your visibility with an audience of professionals and enthusiasts.
Contact your account manager, he or she would be happy to suggest one or more posts following your order of a service on one of our marketplaces !
More information on our Media Kit:
AeroExpo – AgriExpo – ArchiExpo – DirectIndustry – MedicalExpo – NauticExpo
